Bannon, Carlson and... Liz Truss? Exploring the Former PM's Audition for Make America Great Again

The former UK leader, launched the first edition of her online program with a promise to reveal "malicious actors" attempting to bring down Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of leftists function to weaken the democratic process and the public's choice."

"We will examine the Maga phenomenon and see how it can be accomplished in Britain," she said. "Our guests will include the leading lights of the Maga movement."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a kind of revolution," said the controversial US journalist. His conservative Just the News will carry the Truss's new audio shows.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, such as a pro-Reform adviser, assisted in her set up the Truss's program. The setup is adequate, if somewhat rudimentary. The show has attracted a subscriber base of 10k in her debut week and her premiere achieved 67,000 views across the same period.

It is a modest start, but in making common cause with Solomon, the former PM is being pushed into a established conservative ecosystem producing and amplifying Maga talking points. Its obsessions include accusations of information control by the mainstream media and a desire to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the swift end of her short and troubled leadership.

"Just the News is not well-known past the Maga-verse, but it does have gravitas there, primarily thanks to its founder, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even interviewed Trump," said Professor Alex Hinton, who has closely studied the Trumpist political wave.

A Controversial Partner

The former PM's foray to bring the pro-Trump media model to Britain has drawn her nearer to divisive personalities such as John Solomon.

He founded the platform after criticism following accusations of circulating false stories about Joe Biden's anticorruption effort in the Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

His claims were echoed across the conservative press, with he serving as a regular guest on the prominent cable news broadcast. The former president personally promoted Solomon's reporting.

Solomon made the reports about Ukraine in a set of articles for the publication the political newspaper, after having been re-labelled as a columnist when staffers raised concerns regarding his reporting. His narratives were pivotal in Trump's pressure for the Ukrainians to look into the Bidens in 2019. These actions resulted in impeachment proceedings against Trump. Senators later acquitted the commander-in-chief.

Not long after the journalist departed the newspaper in October 2019, the publication stated it was performing a assessment of his reporting about the Ukraine issue. It determined the journalist had cited untrustworthy contacts and stated he "omitted crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were under investigation."

Becoming Part of the Sphere

The journalist's personal media appearances are a sign of the conservative ecosystem the former prime minister is entering. Solomon mentioned his support for her new show on a program he presents on the right-wing channel, a rightwing cable channel that is home to the pro-Trump commentator Steve Bannon and on which Tucker Carlson also features. The ex-PM has already spoken with Steve Bannon on a debut installment.

In linking up with Solomon and Just the News, she has become a minor player in a broader ecosystem of right-wing publications that frequently cross-promote stories.

The journalist's podcast and Real America's Voice show have often featured individuals such as influencer Mike Benz, a rightwing influencer whose disparagement of the US Agency for International Development was cited by the X owner as reasoning behind closing the government body.

An International Strategy

Even though the former PM's unnatural presentation and career difficulties have been mocked in Britain, a number of stateside commentators are not discounting her attempts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat folks like that with seriousness, even if you may not want to accept their words at face value," commented a former Biden White House aide, who was employed in the Biden administration.

"Observers witnessed how in the last election cycle the former president used that alternative press to disseminate his views. Certainly that sphere transmits and affects debate internationally. It appears fairly obvious to me that the environment in the UK are similar to what permitted this parallel press sphere to thrive in America."

a political theory expert, said the digital right-wing media sphere was already exerting influence in Britain.

"The internet is borderless," Finlayson remarked. "There exists a sort of milieu within which ideas travel – on occasion appearing in harsh versions and other times more moderately – but which is interlinked."

Professor Hinton said the expansion of the internet-based right wing in the UK lately meant the "possibility to have a growing impact is considerable."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader in the recent past spoke at the Conservative Political Action Conference, where I observed they echoed Maga talking points prior to the {king of Maga|

Calvin Harmon
Calvin Harmon

A tech journalist and AI researcher passionate about demystifying complex technologies for a broader audience.